They’ve Got Game
Video Gaming and Music in the ’00s Nick Krewen GRAMMY.COM Nov 2002 When you hear the expression “He’s Got Game” in the future, it could mean more than just the competitive spirit. Veteran music stars such as Busta Rhymes, Barenaked Ladies and Bon Jovi — and their respective record labels — are tapping into multi-billion dollar interactive entertainment software companies to explore new promotional opportunities. By placing songs in…