Powering Up The Music Marketing Video Game Plan
Video games provide the latest medium for exposing artists to new audiences GRAMMY.com Nick Krewen April 16, 2007 When Green Day was on the verge of recording their epic American Idiot in the spring of 2004 and facing any number of deadlines, one of the first people they called was Steve Schnur. “The guys in Green Day had asked us to come to the studio,” recalls Schnur, worldwide executive of…