Music’s Selling Power MUSIC PROVIDES AN INTEGRAL BACKGROUND IN THE SENSORY BRANDING INDUSTRY July 07, 2011 — 4:41 pm PDT Nick Krewen / GRAMMY.com It was once known — and snidely regarded — as “elevator music.” But 77 years after it was first introduced, Muzak, and other forms of business-applicable music, is considered to be an integral part of the rising sensory branding industry, which engages consumers to improve their…