Music’s Selling Power

Music’s Selling Power MUSIC PROVIDES AN INTEGRAL BACKGROUND IN THE SENSORY BRANDING INDUSTRY July 07, 2011 — 4:41 pm PDT Nick Krewen / GRAMMY.com It was once known — and snidely regarded — as “elevator music.” But 77 years after it was first introduced, Muzak, and other forms of business-applicable music, is considered to be an integral part of the rising sensory branding industry, which engages consumers to improve their…


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Singers For Hire

Singers For Hire ACTS FORGE AHEAD WITH NEW VOCALISTS AND ENJOY NEW SUCCESSES October 08, 2009 — 12:00 am PDT Nick Krewen / GRAMMY.com At the apex of Styx‘s popularity in the 1970s and 1980s, many of the Chicago rockers’ Top 10 hits came from a single songwriting source. Not only did cofounder Dennis DeYoung pen such Styx hits as “Lady,” “Babe,” “Come Sail Away,” and “Mr. Roboto,” but his…


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Postmodern Jukebox turns back the clock on pop hits

Postmodern Jukebox turns back the clock on pop hits Scott Bradlee and his rotating cast of singers and musicians redo current songs — from Radiohead to Katy Perry — for a bygone era. Nick Krewen Music, Published on Mon Nov 16 2015 Shaken, not stirred. No, we’re not talking about James Bond martinis, but the entertaining and imaginatively radical rearrangements of prevailing pop, rock and rap classics by New Jersey-raised…


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Bryan Adams slips back into the groove

Bryan Adams slips back into the groove Canadian rock star Bryan Adams says fans who like his music are going to love his new album, Get Up, “especially if you liked the stuff from the past.”   Nick Krewen,  Music, Published on Fri Oct 16 2015   Short, sweet and succinct. Get Up, the newly released 13th studio effort in the 100-million-record-selling Bryan Adams canon, contains 13 rock ’n’ roll…


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Paul McCartney delivers marathon concert at the Air Canada Centre

Paul McCartney delivers marathon concert at the Air Canada Centre At 73 years old, the Beatles co-founder delivered a set that would leave younger musicians reaching for their water bottles. Nick Krewen Music, Published on Sun Oct 18 2015   Paul McCartney, 73, churned out an impressive 41 songs during a three-hour marathon at the Air Canada Centre on Saturday night, with nary a water bottle in sight. To put…