The Sweet Smell of Success

The Sweet Smell Of Success
October 22, 2009

Recording artists bottle their success

GRAMMY.com
Nick Krewen

Tim McGraw and Faith Hill have not only experienced the sweet smell of success, they’ve bottled it.

Country music’s first couple has a couple of new scents on the market — Faith Hill Parfums is her first and Southern Blend is his second — and they are just two of the music celebrities that have been tapped by Coty Inc., the world’s largest fragrance manufacturer with annual net sales of approximately $4 billion.

The list of artists sporting one or more of their own perfume or cologne brands run from the obvious (Mariah Carey, Jennifer Lopez, Britney Spears, and Gwen Stefani) to the enterprising (Sean “P. Diddy” Combs, Jay-Z and Usher) to the unexpected (rapper Daddy Yankee, guitar shaman Carlos Santana and cosmetic rockers KISS).

The fragrance industry also seems to be impartial to genre, with American soprano Renée Fleming, pop/punk princess Avril Lavigne, hip-hop icon Queen Latifah and influential innovator Prince all offering aromatic toiletries for public consumption.

Why are stars so keen to extend their aural appeal to the nasal? Well, there’s the obvious answer: money. Fashion newspaper Women’s Wear Daily speculates that Beyoncé‘s upcoming Coty fragrance will be one of 2010’s most-anticipated spring debuts and could earn her $20 million over three years.

Karen Grant, vice president and global beauty industry analyst for the NPD Group, says helping to create a representative scent can be another expressive outlet.

“Sometimes celebrities say, ‘We’re not just about making another record,’ so being associated with a fragrance is a statement saying, ‘We’re an artist. We’re looking at this as an expression of our artistic talent.’

“It’s a great way to earn huge recognition across the country. And fans, who may not have the new album, can have a little piece of that celebrity as well.”

In many cases, it’s an affordable piece of celebrity. A 1.7-ounce bottle of McGraw’s Southern Blend — described as “a vibrant burst of grapefruit, star anise, and bergamot” that also incorporate touches of lavender, violet leaves, whiskey accord, vetiver, fresh amber, and tobacco to “create the ideal fragrance for the true Southern gentleman” — can be purchased in department stores or online for a suggested retail price of $30.

As Grant notes, this can be very appealing to fans. “If you’re a huge Britney follower, you’d want the scent as well as the albums,” she says.

It was Spears — along with Lopez and her fragrance Glow — who accelerated the trend of companies recruiting contemporary music stars to invent and introduce new fragrances when she entered the market in 2004 with the Elizabeth Arden brand Curious, which earned $100 million in sales within weeks of its release.

“Those two were such huge hits, really, that they helped to ignite this whole trend of associating the musician with these fragrances,” Grant explains. “So I think that’s when both the musicians as well as the manufacturers began to look and say, ‘This seems like it could be a winning lineup.'”

And it’s certainly been victorious for Spears. Women’s Wear Daily reports that more than 10 million bottles of Curious, Fantasy and In Control have been sold since 2005, and Spears has expanded her franchise this year with the additions of Circus Fantasy and Hidden Fantasy.

Since then, approximately 40 artists from Shania Twain to Hilary Duff have taken the plunge, with hit fragrances — like music — tracked weekly by Nielsen SoundScan.

So how do pop and rock stars come to release fragrances?

Steve Mormoris, senior vice president of global marketing at Coty Beauty (whose musical clients besides Hill and McGraw include Celine Dion, Lopez, Kylie Minogue, Stefani, and Twain), says his company approaches artists based on a number of criteria, including role model potential, someone who “holds high values” and how much they embody the essence of femininity or masculinity.

In all cases, he says Coty is looking for a long-term relationship and an artist “who wants to become involved with the fragrance” from development through execution.

With estimated launch costs of “not less than $2 million,” on the line, Mormoris says extensive market research is conducted before a brand is launched. “We don’t put out a fragrance until we’re absolutely certain it’s going to be a success,” he explains, adding that celebrities are usually paid on a royalty basis as opposed to a flat fee as an incentive, “ensuring that artists are involved for the life of the product.”

Mormoris says hits are determined by sales-generated value and market share percentage, rather than number of units sold, and that the average celebrity scent has a shelf life of five to 10 years.

“The exceptions are Stetson and Elizabeth Taylor‘s White Diamonds, which has been the no. 1 fragrance for the past 20 years,” notes Mormoris. “They’re exceptions to the rule.”

While celebrity popularity can drive fragrance sales, packaging also plays a crucial role.

“As new celebrity fragrances come out and they encompass novelty in design and fun, they still do well,” says Grant. “For example, Gwen Stefani’s Harajuku Lovers collection was among the best sellers in 2008.

“We do see that younger consumers do tend to resonate with packaging more as well. Since these celebrity fragrances do tend to be more popular with the younger consumer, it’s usually a pretty winning formula.”

Still, there are signs that the celebrity fragrance market may be waning. NPD Group recently reported a 10 percent drop in prestige fragrance retail sales for the first half of 2009.

If sales are flagging, Mormoris hasn’t noticed.

“I keep hearing about it,” laughs Mormoris, who names the Dion and Minogue fragrance lines as two of Coty’s best performers. “But I haven’t seen it.”

(Nick Krewen is a Toronto-based journalist who has written for The Toronto Star, TV Guide, Billboard, Country Music and was a consultant for the National Film Board’s music industry documentary Dream Machine.)

Paul McCartney delivers marathon concert at the Air Canada Centre

Paul McCartney delivers marathon concert at the Air Canada Centre

At 73 years old, the Beatles co-founder delivered a set that would leave younger musicians reaching for their water bottles.

Nick Krewen

Music, Published on Sun Oct 18 2015

 

Paul McCartney, 73, churned out an impressive 41 songs during a three-hour marathon at the Air Canada Centre on Saturday night, with nary a water bottle in sight.

To put this in perspective, most artists play between 18 and 25 songs over an evening concert. Sometimes, for extra-lengthy shows, the number may reach 32 to 34. And these artists often take sips from nearby water bottles, understandably, while performing under hot spotlights.

The co-founder of the Beatles, the most influential group in pop history, needed no refreshments, even after a fireball-laden rendition of the James Bond theme “Live And Let Die,” where there was so much pyrotechnic mayhem during the instrumental chaos that even the audience could easily feel the heat.

Actually, if anything, McCartney — backed by a stellar band that included guitarist Rusty Anderson, guitarist/bass player Brian Ray, keyboardist Paul “Wix” Wickens and the spectacular Abe Laboriel Jr. on drums — seemed more invigorated as the show progressed.

In a much chattier mood than the last time he was in Toronto, a jovial McCartney told a few interesting and amusing tales between numbers, joking around with the estimated 18,000 in attendance.

Playing his signature Hohner bass and launching with the Beatles classic “Eight Days A Week,” McCartney offered a fine selection of hits from both the Fab Four and the Wings as well as some obscurities and songs from his latest album, the aptly-named New.

Along with the expected favourites like “The Long And Winding Road,” “Lady Madonna” and “Let It Be” — each adhering to the original arrangements loved and cherished by so many — came a few surprises: “Let Me Roll It,” (which included an instrumental coda of Jimi Hendrix’s “Foxy Lady”) and “Nineteen Hundred and Eighty Five” from the Wings’ watershed Band On The Run, “One After 909,” “Another Girl” and “Helter Skelter” from the Beatles, and he dusted off “Mull of Kintyre” for all the Scots in the house complete with pipes and drums from the Paris-Port Dover pipe band.

If that wasn’t enough, McCartney, who still sings gloriously and is as adept on guitar and piano as he is on bass, performed the first half of George Harrison’s “Something” on a ukulele in tribute to his fallen comrade. He also paid tribute to John Lennon during “Here Today” (after a poignant version of “Blackbird”), calling the number written after Lennon’s assassination “the conversation I wished we had.”

And to show he’s still fresh and vital creatively, McCartney performed his recent Rihanna-Kanye West collaboration “FourFiveSeconds.”
“Here’s a song I wrote with Kanye West,” he announced, adding the slightly sarcastic quip, “That was fun.”

The highlights were many: the tender “My Valentine” he dedicated to his wife Nancy; “Maybe I’m Amazed,” dedicated to his late first wife Linda; the rocking party atmospheres of “Ob La Di, Ob La Da” and “Back In the U.S.S.R,” and even a false start on the newer “Temporary Secretary” were rendered with McCartney charm and precision.

By the time one of the most influential architects of pop music performed the sing-a-long “Hey Jude,” the concert had become an unabashed love-in between performer and audience.

In a week where Toronto is being spoiled by appearances by the two surviving Beatles — Ringo Starr is at Massey Hall on Tuesday — it is McCartney, concluding his show with the words “see you next time,” who will be the one to produce a concert five years from now as potent and as powerful as the spectacle just witnessed.

Nobody else can keep up with him.

 

Paul McCartney delivers marathon concert at the Air Canada Centre | Toronto Star

Madonna in Toronto for most ambitious tour yet: review

 

Charismatic singer, 57, puts on physically intense, highly theatrical two-hour show at Air Canada Centre Monday night that shows age is just a number

Nick Krewen

Music, Published on Tue Oct 06 2015

Madonna
AIr Canada Centre. Monday, Oct. 5, 2015.

At 57, Madonna is still wears her Rebel Heart on her sleeve.

The provocative Miss Ciccone, who has made a career out of pushing buttons and boundaries, continued to do so during a physically intense, highly theatrical two-hour-and-15-minute show at the Air Canada Centre Monday night.

For the first of two sell-out concerts in front of an adoring crowd of 14,000, the just-christened nominee for the Songwriters Hall of Fame did what she does best — entertain and titillate, with some stunning visuals and a coterie of 20 dancers who often performed breathtaking moves.

After descending from a cage in a costume that resembled an ancient Samurai master for “Iconic,” one of several new tracks showcased from Rebel Heart, her purest pop album in ages, Madonna ultimately transformed into the sassy chameleon that has charmed music fans and concertgoers for over three decades.

With a stage layout that included a portion of the stage that tilted at a 45-degree angle, and a sword-shaped catwalk that extended three-quarters into the venue, with its “hilt” stretching into the wings, Madonna literally transformed herself from warrior, surrounding herself with armour-clad dancers, to rock star — strumming a guitar during a molten re-working of her very first album’s “Burning Up” — to stripping down to a corset and blurring the lines of sex and religion with “Holy Water.”

As female dancers, dressed in nun’s habits, gyrated around sword-shaped poles — including one that balanced the singer on her back in an incredible feat of strength — and later, transformed the famous Last Supper picture into something of an orgy, you could almost feel Pope Francis looking on with disapproval.

But Madonna has never apologized for being naughty and she wasn’t about to do so in Toronto.

After being groped by a dancer throughout “Body Shop” — on a set that resembled an auto body shop, Madonna brought out her ukulele and strummed out an acoustic version of her chaste pop classic “True Blue.”

At one point, she asked the crowd if they were on anti-depressants.

“I have some anti-depressants for you,” she chimed. “Sing and dance. Dance and sing. There are your anti-depressants.”

Madonna also doesn’t settle for simply serving up the hits in an expected manner. Wearing a matador’s costume for “Living For Love,” she kept the flamenco theme going for “La Isla Bonita” and “Dress You Up” (which incorporated brief forays into “Dress You Up” and “Into The Groove”), turning the party into a fiesta where mini-shots of Jose Cuervo were launched into the crowd.

Her fans, some older, some costumed members of the LGBT community, lapped it all up.

No matter what she did, the charismatic singer, songwriter and dancer constantly proved that she has lost none of her edge — even performing a rendition of Edith Piaf’s “La Vie En Rose.”

The show wasn’t perfect: the dance she performed during “Like a Virgin” was a bit goofy and unintentionally comical, and there were moments throughout the show where she sang a little flat.

But considering she bookended the Toronto appearances by another pop queen — Taylor Swift — and staged a performance that physically ran circles around her younger competitors, age ain’t nothing but a number as far as Madonna’s concerned.

This is probably the blonde’s most ambitious tour yet, and maybe even her most rewarding.

Madonna in Toronto for most ambitious tour yet: review | Toronto Star

Postscript:  The special guest that Madonna brought to the stage for their “spanking” was Nelly Furtado.

Taylor Swift delivers flawless performance in Toronto

 

During 1989 tour stop at Rogers Centre Swift gives shout out to the Jays, sings with guest Keith Urban.

 

Nick Krewen

Music, Published on Sat Oct 03 2015

When it comes to giving stellar performances, Taylor Swift is in a league of her own.

The 25-year-old singer and songwriter delivered another flawless gem of a concert at Rogers Centre Friday for the first of two sold-out nights, a little more than two years after she gave a flawless gem of a concert at the same venue.

Since 2013, only her musical direction has changed: back then, with the Red tour, Swift was still considered a country music emissary.

For her current 1989 tour, as the opening strains of “Welcome To New York” filled the stadium, Swift declared her new symbolic transformation into pop ingenue by stylishly emerging from the stage in a sparkling jacket, black bustier, short red skirt, a pair of shades and with a dozen male dancers.

For the next two hours, the leggy, willowy blond, who struts down the long catwalk leading to a small stage midway through the stadium like a high-paid model, focused mainly on glittery production numbers from her electronic-driven, multi-million-selling pop album 1989.

These were not mere retreads of the records: “I Knew You Were Trouble” started off slow and sensual, eventually building into a steamy, synth-laden number that bore little resemblance to the uptempo 1989 rendition. On “Blank Space,” she created a vocal loop with the words “Blue Jays” and sang the bridge over it.

There were a few nods to the past — a simply guitar-only accompaniment of “You Belong To Me;” a synth-driven rendition of “Love Story” — both from 2008’s Fearless, and a pair from 2012’s Red, including the catchy “We Are Never, Ever Getting Back Together.”

Otherwise, it was all 1989 and the bells and whistles you’d expect at a Taylor Swift show: the giant whirling catwalk, surreal Freudian film clips, colourful dance routines, fireworks — and this show’s special guest, Keith Urban, performing his hits “John Cougar, John Deere, John 3:16” and “Somebody Like You,” with the hostess chiming in occasionally on vocal.

But what separates Swift from every other performer is her ability to connect with her audience outside the music. She doesn’t talk at her fans, she talks with them, and the lengthy observations about emotions she’s experienced seem to stem from sincerity, bringing people into the Pennsylvania native’s world on a level far more personal than most entertainers manage.

It’s a trait that spills into her music and it may just be Taylor Swift’s greatest talent: the world’s most relatable pop superstar.

If opening act Shawn Mendes was even the slightest bit daunted about playing in front of 45,000 people with his acoustic guitar as his only crutch, the Pickering resident didn’t show it.

Going the Ed Sheeran route seems to agree with him, as the Vine-discovered star quickly cajoled the predominantly female crowd to sing along with him on “Life Of The Party,” “Something Big” and his current radio hit, “Stitches.”

Handling himself with great poise, confidence and humility, Mendes has a long, healthy career in front of him.

 

Taylor Swift delivers flawless performance in Toronto | Toronto Star

One Direction on the right track at Rogers Centre: review

One Direction sounded as good as four pop singers with a multi-million dollar aural-and-video production values should sound: perfect. Make that nearly perfect.

Nick Krewen

Music, Published on Thu Aug 20 2015

One Direction
3 stars
At the Rogers Centre in Toronto, Aug. 20

When you consider it, One Direction is the anti-boy-band boy band.

Stack them up against the earlier progenitors of poster pop pablum, whether it’s reaching as far back as the ’60s for the Osmonds and the Jackson 5, or as recently as the late ’90s watermarks Backstreet Boys and ‘NSYNC, and the one thing they don’t do that all the others did is . . . dance.

But the absence of slick, relentless choreography is something the 40,000 mainly female fans who packed Rogers Centre on Thursday night didn’t seem to mind, since they were sharing the same source of oxygen as their singing idols, Harry Styles, soon-to-be-baby-daddy Louis Tomlinson, Liam Payne and guitar-strumming Niall Horan.

In its first Toronto appearance since the fifth singer Zayn Malik abandoned ship, One Direction sounded as good as four pop singers with multi-million dollar aural-and-video production values should sound: perfect.

Make that nearly perfect.

There were some flat notes on “No Control” and “Diana” and a few other spots, especially by Tomlinson, but it’s not like the fans noticed or held them accountable for it.

Instead, they cheered their heroes as they sang each song faithfully, beginning with a fireworks-blasting “Clouds” and following it up with a streamer-shooting “Steal My Girl,” both from the group’s latest album, Four, and screamed at the tops of their lungs whenever they were asked to scream.

If there is a formula to pop music, One Direction and its group of management overseers, which includes American Idol’s Simon Cowell, have perfected it: hire a bunch of influential Swedish writers to craft tuneful three-to-four minute ditties about love, love and more love (with the occasional creative input from 1D themselves).

Then ensure that every singer in the band shares the lead and backs the rest of his pals on harmonies when he’s not singing lead and, while performing, have them walk around the stage just being themselves, with no pre-rehearsed banter, save for the occasional positioning onstage to spread the One Direction love.

Oh and the other pièce de résistance? Every time a different One Direction member grabs the microphone, have them thank their audience often and profusely, because, really, what else is there to talk about when you’re entertaining a bunch of screaming fans?

It’s this anti-approach that’s been a stroke of genius since the band first appeared at the ACC four years ago and usurped where-are-they-now headliners Big Time Rush with their humble, wide-eyed charm.

Five years later and brimming with confidence, One Direction hasn’t really refined their act as much as just become more comfortable with their talent

.
Roaming up and down a T-shaped stage that stretched halfway into the venue, the boys spent the better part of two hours concentrating on their past two albums, only dipping into their first for the upbeat “What Makes You Beautiful,” their second for “Little Things” and “Kiss You,” and their new single “Drag You Down” from the inevitable fifth album that will crash the charts in November.

The songs varied in pacing from power pop to ballads, with Styles, who draped himself with the Canadian flag a couple of times during the evening, seemingly taxed with the more challenging vocal motifs.

The spontaneity came mainly from onstage action: water gun fights between Payne and Tomlinson, a happy birthday serenade to 15-year-old blue-haired Jean, a Payne hug to a gobsmacked fan, Styles’ brief wander into the crowd and Horan’s sloppily improvised Riverdance during the playful Celtic romp “Act My Age.”

It all added up to keeping the disciples pretty giddy and somewhat satiated after 25 songs.

It’s inevitable that time and the fickle tastes of the public will eventually catch up and doom One Direction, but judging by the Rogers Centre audience, that moment seems far, far away.

For 40,000 fans, at least, the band is still heading in the right direction.

One Direction on the right track at Rogers Centre: review | Toronto Star

 

Ariana Grande takes flight at the ACC: concert review

The young “Problem” singer proves she’s got longevity, with a surprisingly under-utilized voice and a large, smartly G-rated production.

Nick Krewen

Music, Published on Mon Mar 09 2015

 

Ariana Grande
3 stars
At the Air Canada Centre, March 8

Merchandisers did brisk business on plastic glow-in-the-dark cat ears Sunday night at the Air Canada Centre.

The significance?

At least a couple thousand girls — the audience was probably 90 percent female, ranging from 5 to 45 — wore the headbands as both a sign of allegiance and a nod of respect to headliner Ariana Grande and her prior career as a TV actress, portraying the character Cat Valentine on the Nickelodeon shows Victorious and Sam and Cat.

That was before, of course, Grande decided to go the route of so many Disney-era teen actors, and stake a domain in pop music.

And although she’s only been at it a relatively short time — Yours Truly in 2013 followed by My Everything in 2014 are her only full-length releases to date, along with a bevy of guest slots on other collaborations — the 21-year-old exhibits enough drawing power to fill the Air Canada Centre with approximately 14,000 screaming fans, indicating she’ll probably be around for a good, long run.

As the charismatic, pony-tailed Grande — also sporting the cat ears accoutrement for a generous portion of her 90-minute set — proved repeatedly throughout the evening, she certainly has the performance thing down pat, exuding both the calm and confidence, poise and professionalism that are expected of today’s millennial pop stars.

It’s almost as though there’s a list of seven commandments that they all subscribe to:

1. Thou shalt employ a large team of impressive dancers to exercise some meaningless, forgettable choreography.
2. Thou shalt have a large band supplemented with a DJ and a (in this case, a three-piece) string section.
3. Thou shalt include canned harmonies.
4. Thou shalt pull out all the bells and whistles one would expect in a top-flight production: fireworks, confetti, dry ice, lasers, video, more fireworks, more confetti, and at least one explosion.
5. Thou shalt employ the use of hydraulics to hover above the crowd at least once, nay twice, during any concert tour.
6. Thou shalt have a video cameo of any high-profile guest (usually rap) collaborator to insert where appropriate. Grande’s boyfriend Big Sean appeared on screen during “Best Mistake” and “Right There,” unlike Saturday’s show in Detroit, where he appeared in person.
7. Thou shalt have a minimum of five or six costume changes because, well, you’re hot.

Ariana Grande fulfilled this particular manifesto, using the fourth commandment to the best of her abilities: all that stuff happened in the opening high-octane number “Bang Bang.” The hydraulics came as the singer hovered above the stage on a cloud and, almost immediately afterwards, a giant chandelier.

But this Grandestanding is not what separated Ariana from the rest of the TV-weaned pack. In fact, there was a trio of characteristics that, in this scribe’s opinion, bodes well for her future.

The first is that amazing, almost underutilized voice of hers: she sounds like Mariah Carey with restraint (and believe me, that’s a compliment). There were times when her band overpowered her — and some of that could have been due to the cold she said she was suffering from — but when she took a solo spotlight, as on “Honeymoon Avenue,” there was a lot of soul and believability. You can’t say that about many of today’s TV ingénue converts.

The second is that Grande gave her audience a G-rated show — when was the last time you witnessed a tap-dancing DJ? — and was mindful that her audience contained a lot of young impressionable girls who obviously idolize her. She was sexy and romantic in songs like “Hands on Me,” but not overtly so, and of course, blatantly aware of her cuteness enough to play it up through video intros.

But the biggest promise she showed also happened to be probably the most boring part of the show. During one of the many costume breaks, Imogen Heap — one of Grande’s influences — appeared on screen to talk about this dull new invention she concocted: computerized gloves that allow her to manipulate her voice live in performance.

To her credit, Grande tried them, sounding like a Vocoder experiment that Neil Young pulled off during his Trans era as she harmonized with herself.

It was a pointless exercise that probably baffled her fans more than it entertained them, but the fact that Grande is open enough to experiment reveals an imagination that will elevate her game with subsequent releases, indicating she’s not going to be satisfied with simply being famous for fame’s sake.

As she saved the best for last — an energetic take on “Problem” and the blood-rushing burst of “One Last Time” — Grande left her fans happily buzzing about a well-consummated production, and with the anticipation that the so-called “Honeymoon Tour” was just a taste of what’s to come.

One quibble: if you happened to be in the first row, your sight lines were obstructed by monitors that prevented you from seeing everything that was happening on stage, despite the presence of video screens.

Not cool, but thank god for the catwalk.

Ariana Grande takes flight at the ACC: concert review | Toronto Star

Katy Perry is pure spectacle at Toronto’s Air Canada Centre

California pop goddess Katy Perry literally used every shade and hue on the colour spectrum – and maybe even invented a hue or two – during a visually stunning two-hour spectacle that was actually better eye candy than ear candy.

Nick Krewen

Music, Published on Sat Jul 19 2014

Now, that was colourful.

California pop goddess Katy Perry literally used every shade and hue on the colour spectrum – and maybe even invented a hue or two – during a visually stunning two-hour spectacle that was actually better eye candy than ear candy.

Not that the music she serenaded the 6-to-60-aged crowd at the Air Canada Centre for the first of three shows on Friday night (Saturday and Monday follow) was lacking in any way: with the exception of “Waking Up In Vegas,” Perry managed to squeeze in every chart-topper she’s thus far generated as well as a generous portion of her latest No. 1 album Prism.

But channeling her inner Broadway gene as she did, Perry unleashed a multi-costumed, multi-wigged, video-dominant, inflatable-filled extravaganza that will rank as an unforgettable experience for the estimated 14,000 in attendance, including her legions of dedicated fans, the KatyCats.

Perry’s Prismatic World Tour opened with a sequence worthy of The Lion King: spear-chucking Day-Glo clad Ninja warrior dancers with spiky Mohawk-type headgear flew through the air and stalked the triangular stage that extended three-quarters into the audience (several hundred enjoyed a special vantage inside the “pit” that was surrounded by platform) as Perry, wearing her hair in a ponytail with glowing rainbow bead extensions, launched in “Roar.”

That was just the introductory number: Teenage Dream’s “Part Of Me” and “Wide Awake” followed as Perry and her elaborately-garbed troupe shimmied down the treadmill-laden catwalk, giving everyone in the audience a pretty good vantage point.

By the time the “This Moment/Love Me” medley had been performed 20 minutes in, Perry had out Gaga-d Gaga and out Pinked-Pink, as her dancers performed aerial gymnastics high above the crowd and even the singer herself being hoisted into the air from a triangular “cage” and singing from a respectable altitude.

However, she was just getting started: again, taking a page from Lion King costume puppetry, Perry emerged from below the stage dressed as Cleopatra and riding a golden stallion for “Dark Horse.”

It wasn’t all serious show: as Perry yelled out “this is the song that put me on the map,” she launched into “I Kissed A Girl” and a bevy of pneumatic female “mummies” with exaggerated parts of their anatomies offered some hilarious twerking moves.

“Hot N Cold” and “International Smile” found “Kitty Purry” and her accompanying felines (perhaps Andrew Lloyd Webber should check the Cats closet for missing wardrobes) taking to the catwalk and stroking their tails.

As one might guess, except for an acoustic-driven set midway through the show, subtlety would be playing a minor role in the proceedings. Perry’s seven-piece band pumped the volume up to take advantage of the music’s throbbing dance beats as the superstar continued to engage in her theatrics, songs about love, self-image and vulnerability continually wielded with the impact of a sonic hammer.

The kitchen-sink approach with props and effects reached over-saturation a few times, and bordered on ridiculous when Perry brought her sunflower “garden” to the front of the triangle just prior to “The One That Got Away/Thinking Of You,” watered it and a pepperoni pizza box appeared. For some reason, a speech on how she was allergic to gluten followed as she invited a young fan on stage to relieve her of the pizza.

At another point, she implored fans to lift a finger and promise “to never break up with me,” that was a little creepy, to be honest, as it smacked a little of desperation from the ultra-confident Perry.

There were many moments, however, that were spot-on in terms of excitement and delivery, with butterflies, inflatable cars, balloons and Perry “flying” around the arena, and by the time “Firework” came around to end the 20-song evening, her followers were pumped up enough to drown her out with their leather-lunged enthusiasm.

Whether it was the constant costume changes (some humourous, some provocative), the green, rainbow-hued or black wigs, or the sense of playfulness that permeated the show, the audience lapped up the big-budget display as Perry proved herself to be a visually astute and entertaining performer.

Colour them impressed.

Katy Perry is pure spectacle at Toronto’s Air Canada Centre | Toronto Star